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OTT Video News, Deals, Launches and Products

Faultline preached and Apple listened. Hosting its special event this week, it was revealed that the Apple TV+ streaming service will be priced at an aggressively cheap $4.99 a month, with a free one-year subscription for purchasers of any new iPhone, iPad or Macbook. Undercutting Netflix was a necessity, but undercutting the SVoD leader along with Disney+ and other major rivals in one fell swoop certainly took us by surprise. A few weeks ago, rumors circled putting Apple TV+ at the industry standard $9.99 a month, which we described at the time as spineless, so there is relief to see Apple muster the guts to slash this figure in half and give the established players a run for their money.…

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