Although veterans within ad tech, WideOrbit is only now just dipping its toes into OTT. A new partnership with Amagi takes the audio-centric programmatic platform of WideOrbit’s digital segment and pairs it with Amagi’s Thunderstorm OTT ad-insertion platform – a first for the company. We could say better late than never, but it is astounding that WideOrbit has taken this long to diversify into OTT – a medium that is hardly a well-kept secret. Perhaps WideOrbit was swayed by the countless virtual event presentations this year that have begun with setting the scene of cord cutting and the rise of OTT that have had us banging our heads against our laptops. Nonetheless, this marks a new era for WideOrbit. When…