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Sky AdSmart proves worth with a little help from Affectiva Emotion AI

Fruits from the formidable combined addressable advertising initiative between rival UK operators Sky and Virgin Media – applying the Sky AdSmart technology together with Liberty Global’s ad tech system– have finally blossomed after five years of field trials. US-based readers stick with us please, because Comcast’s newly launched On Addressability initiative is essentially Sky AdSmart in disguise. Results across the board are irresistible – a 48% reduction in channel switching; 35% increase in ad engagement; 20% increase on purchase metrics for brands new to TV; 13% higher emotional response to TV ads; and 49% increase in ad recall, to cite just a few achievements. But while we have come to associate AdSmart as one of the most advanced addressable advertising…

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