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Sky toying with Synamedia’s upgraded Smart Rate Control

Making only its second IBC appearance under the slick new brand, Synamedia treated attendees to a press session where we got the chance to hear from and grill existing customers Sky and beIN – two broadcast industry heavyweights busier than most when it comes to OTT video endeavors. Naturally, Synamedia kicked off proceedings by outlining the problems it sees facing today’s TV ecosystem, namely piracy and credentials sharing where its new fraud prevention unit is knuckling down, then moving into network convergence, which it addressed recently with the launch of a unified head-end. So, what’s next for the Permira Funds-owned Cisco Video predecessor? One of the buzzwords of IBC 2019, heck one of the buzzwords of 2019 so far, has…

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