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Verimatrix in analytics 2.0 cloud push as Verspective gets rebrand

Don’t panic – the Verspective analytics product has disappeared from Verimatrix’s portfolio but the newly merged vendor assures us this is under no circumstances a precursor to another division sale. Now with Inside Secure pulling the strings, Verspective has been imaginatively renamed Verimatrix Analytics for unknown reasons, as Faultline Online Reporter learned while sitting down with Verimatrix President and COO Steve Oetegenn at this year’s IBC. “Of course, it’s always a question of price but we can say we’re absolutely not looking to sell Verspective,” declared Oetegenn, naturally protective of a business Verimatrix built through in-house R&D as well as acquisitions of two smaller businesses in video QoE analytics – the analytics parts of the UK’s Genius Digital and Concurrent.…

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