CDN technology vendor Velocix has announced the launch of two different yet interconnected technologies – cloud-native video advertising and stream personalization. Upon first read, we were close to concluding that the Nokia spin off had made a complete pig’s ear out of its ad tech foray. After a bit of digging, followed by some clarification from the company’s product team, it soon became clear that the new SaaS offering, called Cloud VPP (Velocix personalization platform), is less about Velocix walking blind into addressable advertising and more about guiding customers into addressable ad insertion through its CDN expertise to meet stringent operator-defined business rules. At the same time, its experience in multicast ABR brings a level of intelligent bandwidth control not…