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Why does Synamedia need Telestream VoD encoding?

Securing a sizable deal at Taiwan’s Chunghwa Telecom last week was a decent way for Telestream to sign off this year’s IBC – the workflow production firm’s first deployment since completing the auspicious integration of Tektronix. Telestream then swiftly followed this up by jumping into bed with video software heavyweight Synamedia, but – on paper – the two vendors should be fierce rivals not comfy partners – a consensus which ties in nicely with our omniscient IBC write up. “Augmenting” is the jargon of choice here from Synamedia and Telestream, by which they really mean supplementing pieces of their respective product lines. Specifically, Synamedia will start offering customers Telestream’s Vantage media processing platform including the Vantage Transcode Multiscreen technology. But…

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