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Will Salto OTT approval trigger salty French operator backlash?

Fervent campaigning from French operators such as Free have fallen on deaf ears as the OTT video platform Salto was approved by local competition regulators this week. But will the broadcaster-fronted initiative have a similar disruptive impact as Free when the French ISP entered the mobile market? Either way, we doubt Salto’s opposers are done protesting just yet. France Télévisions, TF1 and M6 have been granted the green light by the French Competition Authority to unleash Salto on the streaming market in the first quarter of 2020 – signaling yet another delay. Entering a fiercely contested market, Salto cannot afford many more delays, having initially been pegged for launch earlier this year, before being held back to Q4 and now…

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