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Nielsen’s best form of defense against Comscore is attack

Audience measurement won flavor of the week as a wave of announcements combined to underscore the industry’s obsession with connected TVs, and rightly so. Rivals Nielsen and Comscore were both in action, while a lesser known name, Ampersand – a TV ad tech firm jointly owned by cable titan trilogy Comcast, Charter and Cox – started trading data with TVSquared. Intensifying the battle of the measurement giants, Nielsen has finally added Amazon Prime Video to its SVoD Content Ratings platform, two years behind Netflix which was included from the get-go in October 2017. Nielsen’s SVoD Content Ratings platform provides a portal to content viewing patterns and other useful metrics for customers – giving content owners invaluable insights into how their…

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